{"id":1747,"date":"2019-11-21T12:35:47","date_gmt":"2019-11-21T12:35:47","guid":{"rendered":"https:\/\/blog.wtransnet.com\/pt\/?p=1747"},"modified":"2019-11-21T12:36:03","modified_gmt":"2019-11-21T12:36:03","slug":"black-friday-aumento-transporte","status":"publish","type":"post","link":"https:\/\/blog.wtransnet.com\/pt\/black-friday-aumento-transporte\/","title":{"rendered":"A Black Friday e o Natal marcam o aumento da procura de transporte no final do ano"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/blog.wtransnet.com\/pt\/wp-content\/uploads\/sites\/8\/2019\/11\/black-friday-body.jpg\" alt=\"\" class=\"wp-image-1748\" srcset=\"https:\/\/blog.wtransnet.com\/pt\/wp-content\/uploads\/sites\/8\/2019\/11\/black-friday-body.jpg 500w, https:\/\/blog.wtransnet.com\/pt\/wp-content\/uploads\/sites\/8\/2019\/11\/black-friday-body-300x180.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p>Aproxima-se um dos dias mais esperados pelos consumidores de Espanha, Porugal e de todo o mundo. Falamos, obviamente, da <em><strong>Black Friday<\/strong><\/em>, aquele dia (que agora j\u00e1 se prolonga al\u00e9m de 24 horas) em que os estabelecimentos comerciais p\u00f5em os seus produtos \u00e0 venda com grandes descontos. Depois, chegar\u00e1 a <em><strong>Ciber Monday<\/strong><\/em> e, poucas semanas depois, o auge da <strong>campanha natal\u00edcia<\/strong>. Assim, temos pela frente semanas em que se <strong>multiplicar\u00e3o os pedidos de servi\u00e7os de transporte<\/strong> para que todos os envios cheguem a tempo aos seus locais de destino.<\/p>\n\n\n\n<p>A Organiza\u00e7\u00e3o Empresarial de Log\u00edstica e Transporte, UNO, estima que, na <strong>segunda-feira a seguir \u00e0 <\/strong><em><strong>Black Friday<\/strong><\/em><strong> de 2019, ocorrer\u00e3o 3,5 milh\u00f5es de envios<\/strong>, mais 10% do que em 2018. E n\u00e3o s\u00f3 isso, sempre com dados desta organiza\u00e7\u00e3o, nos <strong>dias posteriores a m\u00e9dia de envios ser\u00e1 de 2,5 milh\u00f5es de encomendas di\u00e1rias<\/strong>, fruto da conflu\u00eancia de todas estas datas de aumento do consumo e que o exerc\u00edcio anterior representou mais 10% do que na passada campanha.<\/p>\n\n\n\n<p>A procura de servi\u00e7os de transporte \u00e9 t\u00e3o elevada que at\u00e9 se torna complicado encontrar ve\u00edculos dispon\u00edveis quando n\u00e3o se pode assumir o volume de trabalho com a frota habitual, <strong>fazendo-se ocasionalmente a subcontrata\u00e7\u00e3o de prestadores de transporte atrav\u00e9s de bolsas de cargas como a Wtransnet<\/strong>. H\u00e1 que ter em conta que, nessa semana, concentra-se 8% das vendas de todo o ano e que as vendas do setor <em>retail<\/em> s\u00e3o 322% superiores \u00e0 semana imediatamente anterior.<\/p>\n\n\n\n<p>Basta consultar a <strong>procura de cami\u00f5es na bolsa de cargas da Wtransnet de 2018<\/strong> para ver claramente os n\u00fameros indicados. A m\u00e9dia mensal de procuras entre janeiro e outubro situa-se \u00e0 volta das 62 000, com o pico mais alto em julho ligeiramente acima das setenta mil procuras. Por\u00e9m, nos dois <strong>\u00faltimos meses do ano<\/strong> chega-se a cotas que duplicam a mencionada m\u00e9dia, com <strong>mais de 120 mil procuras<\/strong> tanto em novembro como em dezembro.<\/p>\n\n\n\n<p>N\u00e3o \u00e9 por acaso que <strong>25% dos presentes de Natal ser\u00e3o comprados durante a semana da <\/strong><em><strong>Black Friday<\/strong><\/em>. No ano passado, o setor do transporte demonstrou que sabe dar resposta a \u00e9pocas de picos prolongados como esta, e novamente em 2019, voltar\u00e1 a estar \u00e0 altura.<\/p>\n\n\n\n<p>As empresas j\u00e1 est\u00e3o a planear estas datas, especialmente aqueles que fazem entregas imediatas. Trata-se de um dos principais elementos de marketing das lojas de e-commerce, mas evidentemente requerem a exist\u00eancia de uma rede de distribui\u00e7\u00e3o ampla e de confian\u00e7a. Por esse motivo, tamb\u00e9m aumenta, como se dizia, a procura de cami\u00f5es, e as <strong>empresas de log\u00edstica est\u00e3o preparadas<\/strong> para abordar uma das \u00e9pocas mais importantes do ano a n\u00edvel de trabalho.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aproxima-se um dos dias mais esperados pelos consumidores de Espanha, Porugal e de todo o mundo. Falamos, obviamente, da Black Friday, aquele dia (que agora j\u00e1 se prolonga al\u00e9m de 24 horas) em que os estabelecimentos comerciais p\u00f5em os seus produtos \u00e0 venda com grandes descontos. Depois, chegar\u00e1 a Ciber Monday e, poucas semanas depois, &hellip;<\/p>\n","protected":false},"author":2,"featured_media":1726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7,180],"tags":[560,307,52,572,563,522,571,88,561,29],"class_list":["post-1747","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-transporte","category-transporte-atualidade","tag-560","tag-black-friday","tag-bolsa-de-cargas","tag-ciber-monday","tag-empresas-transporte","tag-grupo-alpega","tag-natal","tag-transporte","tag-transporte-rodoviario-mercadorias","tag-wtransnet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Black Friday e o aumento do transporte | Blog Wtransnet<\/title>\n<meta name=\"description\" content=\"Os \u00faltimos meses do ano foram marcados pelo aumento do consumismo, o que tem o seu reflexo na procura de servi\u00e7os de transporte\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.wtransnet.com\/pt\/black-friday-aumento-transporte\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Black Friday e o aumento do transporte | Blog Wtransnet\" \/>\n<meta property=\"og:description\" content=\"Os \u00faltimos meses do ano foram marcados pelo aumento do consumismo, o que tem o seu reflexo na procura de servi\u00e7os de transporte\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.wtransnet.com\/pt\/black-friday-aumento-transporte\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog 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